WDSF Awards 2019

At the Official WDSF Dinner on Thursday, 6th June 2019, the department store industry will celebrate the best sales associates and personal shoppers.

World’s Best Sales Associate & World's Best Personal Shopper at a Department Store Award 2019

Sales associates and personal shoppers are an invaluable and decisive link in the customer journey and are department store’s greatest asset. The 'World’s Best Sales Associate Award' and the 'World's Best Personal Shopper Award' honour exceptional performances by front liners in fulfilling customer expectations, commitment beyond duty, product knowledge, team work and commercial results.

End of January 2019, we will invite all department stores from around the world to name their best sales associate. All incoming Entry Forms will be analysed and assessed by an international jury that will select the finalists and the winner.

The Award Ceremony will take place on Thursday, 6th June 2019 during the Official Dinner of the 6th World Department Store Forum 2019 in Tokyo, Japan.

The WDSF Awards 2019 are sponsored by L'oreal Luxe.

Finalists of the Award 'World's Best Sales Associate at a Department Store 2017' - Paolo De Cesare (IGDS President), Sophie Berrest (Jury Chairwoman - L'Oréal), Sergio Diaz (Winner - Al Tayer/Harvey Nichols), Shannon Luloff (Finalist - Neiman Marcus), Angela Daly (Finalist - Brown Thomas), Helmut Merkel (Jury member)